Marketing Your Business on Instagram - Global Trade Magazine
  October 16th, 2017 | Written by

Marketing Your Business on Instagram

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  • Showcase your product on Instagram in a way that highlights creativity.
  • Show your clients how your business makes products on Instagram.
  • Mention employees’ success stories on Instagram.

Being an entrepreneur of an online business makes you aware of the importance of having a viable social media presence for your organization to survive in the digital world. This is the only way you can reach out to your target audience in the virtual marketplace.

Today, Instagram is one of the fastest growing social media platforms with approximately 700 million users in different parts of the world. This offers your business a tremendous potential to generate enough revenue for the sale of your products and services to this online public to gain the competitive edge over rival companies.

Experts specializing in the field of digital marketing and social networking say you need to consider the following tips when it comes to using Instagram as an effective marketing tool for your business:

Showcase your product in a way that highlights your creativity. When it comes to advertising your products on Instagram for your target audience, you should display them in such a manner to attract their attention to the message you are trying to convey. You need to lay more stress on how your commodities are superior in quality and functionality to those of your competitors in the virtual marketplace. This is an endeavor you will also be highlighting your creativity to your target audience.

Show your clients how your business makes the products. Customers are always curious to know how companies make the products they find in the marketplace. With Instagram’s unique video options, you can take your clients on a virtual tour of your establishment. During this visit, you explain to them the various aspects that goes into making the products you sell them as an entrepreneur. You can also highlight the areas where your commodities are a cut above the rest in comparison to other similar goods they find in the virtual marketplace.

Mention your employees’ success stories to a larger audience. Instagram is a popular social media platform that allows people to share their success stories with a large international audience. If the products you sell to your online clients make a difference in the lives of those who create them, you can share this information with your target audience. This will go a long way in helping such online viewers to realize how the growth of your business establishment can be a catalyst in enhancing the livelihood of your workers and their families. You can also highlight the charity work your establishment undertakes to make this world a better place for future generations. This will also increase your Like4Like ratio and increase your brand presence.

Utilize hashtags with your online campaigns. When it comes to marketing the products, you sell to your online clients try to use relevant hashtag messages to make the online campaigns more meaningful to your target audience. This makes it easier for online visitors to relate to such strategies.

If you want your business enterprise to gain the competitive edge in the virtual marketplace over your rivals, you need to use Instagram as an effective online marketing tool to achieve this objective. This is will not only ensure the survival of your establishment in such an environment but also boost your online revenues.

Walter Moore is a digital marketing consultant. He is an expert in getting Instagram followers for businesses. He also has a blog and writes about how to get followers on Instagram.


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