Supply chain specialist Tigers is fulfilling portable cooker retailer Cobb’s e-commerce requirements in Hong Kong through its online marketplace, the Tigers eShop.

Tigers handles Cobb’s business-to-consumer distribution from its ecommerce fulfillment center in Hong Kong, one of sixteen in the region, pioneering a new business model for the retailer.

“The Tigers eShop, our online trading platform, is a new concept for Cobb which allows the company to sell directly to the consumer instead of following the traditional routes,” said Andrew Jillings, chief executive officer and group managing director at Tigers.

“The outdoor industry is a major contributor to the ecommerce boom in Asia, and we are happy to further strengthen the vertical by bringing Cobb to the region.

“We currently handle Cobb’s storage and fulfilment, in addition to processing returns for the region, and aim to develop the brand throughout our global network.”

Tigers, which first opened eShops in China and Malaysia in 2017, has just launched two more in Germany and the UK, and is planning to open more across its global network of offices, which includes Australia, India, Myanmar, South Africa, Switzerland, the Netherlands, and the United States.

“Every business knows that to stay relevant you have to incorporate technology into your day to day activities, hence the reason of going directly onto an e-commerce platform,” said Johan Coetzee, General Manager, Cobb International (PTY) Ltd. “The opportunity is there to directly market and sell to the outdoor enthusiast who loves to cook anything, anywhere, anytime.”

The Hong Kong headquartered Tigers works with a number of outdoor and active lifestyle brands globally, with Cobb being its latest addition to its eShop.